The first store in Oakland operating at this caliber of fashion retail. As Creative Director, full scope of responsibilities included creating the logo and complete brand identity system, hiring and managing employees, directing all photoshoots including casting and styling of models, planning content schedules, producing all digital assets, designing and producing merchandise, managing wholesale retail accounts including Ksubi and Pleasures, organizing pop-up events, and coordinating collaborations with artists including Nipsey Hussle, Dave East, Pusha T, and others. Campaign photography by Gobspeed. Resulting imagery was distributed and used by partner brands Ksubi, Pleasures, G-Star Raw, and Chinatown Market on their own social media channels.